The 'Co' in Cuvée Co. Wines
Although vintage is well and truly upon us and all of the grapes are now picked and bubbling away for the primary fermentation, I can sit back and reflect on the numerous relationships I have formed to bring the business together to this point.
I ultimately feel like a (sparkling) gypsy travelling from one vineyard to another, to multiple wineries, laboratories, liaising with numerous bottling lines and of course delivering wine to dozens of sales channels.
The behind the scenes of creating a wine label are quite complex and building the relationships are just as important and deciding when to pick those precious gems of grapes.
This is why I felt the need to put 'Co' into my branding. It represents those relationships from the collaborative nature, the co-operative and the company of people that ultimately make the business tick.